Alexandra Shatskaya

TRADE FAIRS

DESIGN & PROJECT MANAGMENT

 

 
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Exhibiting at a trade show is a great opportunity to advertise to a target market and create brand awareness. The custom stand design is an important element that helps to achieve notable commercial results. 

metasensing stand DESIGN

  • Location: Berlin, Germany

  • Type: Trade fair bespoke stand

  • Event: INTERGEO 2017

  • Total area: 71 sq.m.

This stand design concept was commissioned by Villani&Co.

It was the first custom stand for the company "Metasensing Radar Solutions". The Client wanted a simple and functional design, which would use the colors of corporate identities and help obtain maximum visibility in the crowded exhibition environment. 

This design presents a diagonal composition that helps to capture the visitor’s attention. The space is divided into four main areas: reception, exhibition, conference and storage. Positions of objects on display are designed to achieve maximum visibility and usability, both of which are very important during an international fair.

 
 

EXPO 2017 ASTANA, Kazakhstan

IRAN PAVILLION. CONSTRUCTION & SITE MANAGMENT for VILLANI&CO

  • Location: Astana, Kazakhstan

  • Type: Official Participant Pavilion

  • Event: EXPO 2017

  • Total area: 640 sq.m.

The theme of EXPO 2017 was "The energy of the future".

Inside the Pavilion of Iran visitor was immersed in a journey that illustrated historical evolution of the country with an emphasis on technological and energetic progress, potential of the country energetic resources and its future projects.

The key element of the exhibition was a massive curvilinear structure that intended to represent one of the primary energy sources – wind, through a shape that recalls movement created in a piece of fabric by wind. The design and construction of that self-supporting and partially suspended structure, while maintaining an impression of lightness, was the most important challenge of this project.


Among other features of this unique project was a suspended ceiling structure, transformed into a night sky full of stars, arranged into an intricate pattern meant to represent movement alongside with an installation of suspended mirrors, that were put in motion simultaneously with digital content demonstrations.

 

 

EXPO 2017 ASTANA, KAZAKHSTAN

ARGENTINA PAVILION. CONSTRUCTION & SITE MANAGMENT for VILLANI&CO

  • Location: Astana, Kazakhstan

  • Type: Official Participant Pavilion

  • Event: EXPO 2017

  • Total area: 950 sq.m.

The Pavilion of Argentina offered visitors the unique opportunity to experience the beauty of country's natural energy sources through the immersive projections of videos shot exclusively for EXPO 2017.


The exhibition area was divided into 3 parts, contained within metal structures that symbolically represented "energy generators". The first one was dedicated to natural energy resources of Argentina; the second one illustrated the energy industry of the country; the third contained an interactive game, which allowed each visitor to "transform" oneself into a source of energy.